App-ocalypse

TechCrunch

There are over 500,000 applications for the iPhone and iPad, 300,000+ on Android and thousands more on other platforms. The average user has 65 apps installed on their phone (source: Flurry). Many of us have more.

Entire businesses have been built to solve the problem of “app discovery” – that is, a way to supplement the limited app search mechanisms built into the vendors’ own application stores. This is primarily to benefit mobile app developers, who can’t get their apps found. The end results of these products are pitched to consumers as tools to “find new, cool apps,” “find apps your friends like,” or “find the best apps that do X.”

While these efforts are appreciated by app developers and end users alike, they don’t solve what is increasingly becoming a real problem: finding the apps you already have installed on your phone.

Before sourcing factual data from…

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