The Rise Of The Explainer Video

TechCrunch

Editor’s note:Rico Andrade a former executive producer at Transvideo Studios and Picturelab. Follow him on Twitter @andrade_rico.

Two years ago, Jason Kincaid wrote a short but influential post titled “The Underutilized Power Of The Video Demo To Explain What The Hell You Actually Do.” He said:

During my time at TechCrunch I’ve seen thousands of startups and written about hundreds of them. I sure as hell don’t know all the secrets to building a successful company, but there are a few things I’ve seen that seem like surefire ways to ever-so-slightly grease the road to success. Here’s an easy one: make a video demo and prominently promote it somewhere where new visitors can find it. One that shows off the core function of your product without making people think they’re watching an ad or a pitch. And answer, as thoroughly as possible in 2-3 minutes…

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