Decide.com Expands Beyond Consumer Electronics, Now Tells You When To Buy Home Appliances, Too

TechCrunch

Decide.com, the consumer electronics search service launched by several former Farecast engineers, is expanding its focus today to home appliances. Previously, the service told users whether they should buy now or wait to purchase consumer electronics like cell phones, tablets, desktop and laptops.

But according to Decide CEO Mike Fridgen, home appliances share much in common with CE devices, in that their prices are similarly volatile – on any given day prices on appliances change by 12%, he says. These fluctuations – precisely the kind of data that Decide.com likes to crunch – were one of the reasons why it made sense for Decide to attack this new vertical.

For those unfamiliar, Decide.com is a search engine of sorts that tells you whether or not to purchase a gadget, computer, or now, an appliance, that you have your eyes on. Created by Farecast’s former VP of Marketing and Product Development, Mike Fridgen

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