Google Pushes Play Front And Center: Is Selling Content Now King?


Google is marching steadily towards Larry Page’s reported goal of a “single, unified, ‘beautiful’ product, across everything.” It started last year, as redesigns came to all of Google’s big products, Search, Maps, Translate, Reader, Gmail, YouTube, etc, etc. A black navbar appeared, which Google later announced it was removing, only to then reverse course and keep it. And then, earlier this month, it announced Google Play.

The Android Market itself has undergone a number of changes over the last year, catching the redesign bug, along with adding a whole slew of content (eBooks, music, videos, etc.) on top of apps. Google has been busy building a digital media hub, and the “Android Market” moniker represented an older iteration, a mobile-focused platform, so Google Play took its place, and has since made Google’s cross-platform intentions loud and clear.

Google wants to promote its top-billing products across screens and instances…

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