With Another $1.5M, Appboy Launches App Management Platform, Hootsuite CEO Joins Board

TechCrunch

App developers want to make kick ass applications that users want to download, and — let me go out on a limb here — they also want to make money. Monetizing apps can be tough, but with a more complete picture of how their users are interacting with their app, the opportunities to bring in more revenue become clearer — as does the way to better user experiences. Back in November, we covered Appboy, a startup on a mission to enable app developers to expand, engage, and better understand their user base — and, in turn, make more money.

The New York City-based startup had just closed a $1 million round of seed funding, led by Blumberg Capital, with participation from Metamorphic Ventures, Accelerator Ventures, Bullpen Capital and T5 Capital. Today, the company is announcing an additional $1.5 million in follow-on seed funding led by the very same…

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