It’s not every day that you start a business and quickly decide to say “no” to 70 percent of your potential customers. In retrospect, this turned out to be 4ormat’s secret weapon.
At 4ormat, our goal is to provide an easy way for creative professionals to create and manage an online portfolio website. Although the portfolio itself looks great in all browsers, to this day, the portfolio building interface does not support Internet Explorer. And we don’t just mean IE6 or even IE7. We mean every version of Internet Explorer.
This might seem drastic, but consider this: when we started 4ormat in 2008, IE had almost 70% market share and IE6 was still used by one-in-four desktops. Chrome, for example, had only been out for 2 months. To call it drastic…
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