Facebook CEO Zuckerberg on mobile strategy: “Let’s get the app to work”


Facebook has been known as a mobile pioneer. The original Facebook iPhone app was one of the first truly notable native mobile apps, producing an interface and experience that some claimed was even better than facebook.com. Even before the wide popularity of iPhone and App Store, Facebook’s mobile website nearly recreated the app experience in mobile browsers.

Facebook has been continuously evolving their service, adding features and improvements to help them get closer to their ultimate vision of “connecting the world.” But over the last few years, their mobile app began to lag behind. They would release improvements and revamps with great interface changes, but instead of a great experience, the app would welcome users with loading and stability issues. Their latest revamp is arguably the worst experience thus far, as News Feeds and Notifications are rarely loading for most users.

Here we have a chronological list of Facebook’s various mobile strategies…

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